LEGO SERIOUS PLAY is a facilitation tool that helps you build a better business, more effective teams, and high-performance individuals.

LEGO SERIOUS PLAY
is not a kids' toy

LEGO® SERIOUS PLAY® is a facilitated thinking, communication, and problem-solving technique where participants are led through a series of questions which go deeper into a subject, allowing greater knowledge and insight to be revealed.

LEGO SERIOUS PLAY
is serious work

In LEGO SERIOUS PLAY participants build 3D LEGO models in response to the facilitator’s questions. These models form the basis for knowledge-sharing, group discussion, and for better decision-making. Serious play, therefore, is serious work.

LEGO SERIOUS PLAY
creates better leaders

Leadership today calls for trust, respect, and engagement, in order to focus energy, harness diversity, build community, and create shared responsibility. LEGO SERIOUS PLAY helps leaders to develop this more participatory leadership style.

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The unique benefits of

LEGO SERIOUS PLAY

Everyone leans in
all of the time

We’ve all experienced ‘meeting agony’ where 20% of the people do 80% of the talking and everyone else leans back. LEGO SERIOUS PLAY is designed so that everyone leans in, creating meetings with 100% involvement, 100% of the time.

Unlock
knowledge

Despite all we have learned, we can typically recall only 5% of what we know at any one time. LEGO SERIOUS PLAY draws out more of the other 95%; it’s like creating a 3D print of your thoughts, so they can be seen, talked about, and clarified.

Break
habitual thinking

Given the amount of data we’re exposed to, it’s no surprise that we repeat the same decision-making patterns. LEGO SERIOUS PLAY helps identify new patterns and solutions, and test their strategic potential.

Five reasons why
LEGO SERIOUS PLAY
is so powerful

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A common language

LEGO bricks are a common language. This means that everyone can make a valid contribution to every conversation.

Active involvement

The starting focus is the individual who builds and shares before any decisions are made. This means that everyone is actively involved in decision-making.

Better ideas & results

LEGO SERIOUS PLAY produces better ideas and results because everyone has time to build their answers and input before the conversation really begins.

Improved communication

Faster and better communication occurs because 3D visualisation, metaphors and stories are used. This also allows meaning to be questioned and clarified.

Stay on topic

Meetings stay on topic because the focus is on the bricks and not the person. Discussions are intense but do not create personal conflict.

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LEGO SERIOUS PLAY

A powerful and flexible tool

LEGO SERIOUS PLAY is delivered through a combination of a Core Process and seven Application Techniques.

Core Process

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    The facilitator sets a challenge question.

Step 1.
Posing the question

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    Participants answer the question by building models.

Step 2.
Construction

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    Participants explain their models in turn.

Step 3.
Sharing

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    The group reflects on insight gained.

Step 4.
Reflection

This Core Process is LEGO SERIOUS PLAY’s engagement engine. It facilitates the thinking, imagination, communication, and reflection needed to successfully engage with any challenge.

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Application Techniques

Seven
powerful
applications

LEGO SERIOUS PLAY starts with the individual, moves to the group, and then to the wider landscape. This ensures that everyone is involved in, and will buy into, the decisions that result from the workshop.

The seven Application Techniques have been specifically designed to facilitate this process.

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Individual models

Participants build individual models and share their story.

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Shared models

Participants combine several individual models into one shared model and then create and share its story.

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Landscape build

Participants arrange models thematically, creating the landscape in which their shared model exists.

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Making connections

Participants make connections between different models in a landscape to highlight key relationships.

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System building

Participants extend their connections to build a complex system in which they can explore the strategic landscape.

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Playing emergence

Participants test their ideas within the complex system by playing out a range of scenarios.

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Guiding principles

Participants extract guiding principles to support future decision making.

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Creative
& flexible
in practice

The Core Process is always used for each Application Technique employed, though not all seven applications must be used in every workshop.

A simple challenge may require 2-3 applications over 3 hours. Complex challenges may require all seven applications over a 2-3 day period.

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LEGO SERIOUS PLAY

Anatomy of a workshop

See what a LEGO SERIOUS PLAY workshop look likes in the slideshow below.

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Why LEGO SERIOUS PLAY works

Based on theory
Tested in practice

LEGO SERIOUS PLAY brings to life four theories about how we learn and use our imagination to think, communicate, and solve problems.

Flow theory

Successful learning occurs when tasks are suitably difficult. Learners develop skills and knowledge but are also engaged because they can succeed. This is called being in flow.

Constructing knowledge

As we acquire knowledge we build frameworks in our mind that help us make sense of the world, a process accelerated when we build outside of ourselves. Building in the world, then, also builds in the mind. 

Three imaginations

LEGO SERIOUS PLAY stimulates our three imaginations, allowing participants to describe what exists, challenge it, and create new ideas.

Hand to brain connection

LEGO SERIOUS PLAY amplifies the connection between how we engage with the world (our senses), and how we make sense of it (our brains), accelerating the quality and depth of the learning experience. 

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Certified Facilitator of LEGO® SERIOUS PLAY® Method & Materials